When Recruitment Becomes Strategic Point?
For a long time, HR had difficulty securing a strategic position at the decision-making table. This may have been due to lack of capacity to think and act strategically when necessary, or perhaps because C-level management was either unaware of or overlooked its potential. It could also have been a combination of these factors. As a result, the recruitment function has not evolved, and we continue to face the same challenges, as if some lessons were never learned. Organizations often overlook that modern recruitment mirrors sales, demanding a business mindset to identify appealing roles and target candidates effectively. In the realm of business development, this concept is intuitive: clients drive revenue. Similarly, as market dynamics evolve, employees gain value, shifting the historical power dynamic.
It is unnecessary to question the role and its strategic significance, as without it, there would be no start to the business, nor could any other HR professional be employed without a recruitment specialist to bring people in. The reason why it is not seen as a strategic partner to the business has multiple layers. The most dominant is that resources are viewed as easily replaceable and subordinate to the overall business and the people leading it, which automatically diminishes the importance of the function responsible for what the business doesn’t consider important. This has changed in recent years with the competitiveness of industries and the actual shortage of labor in certain sectors.
The second-level reasons are related to the fact that there are many beginner agencies without experience that open up simply because they think it’s easy, believing that recommendations, taking commissions for the same, and promising clients both possible and impossible things will work as long as they are confident enough for the business. This most often leads to great disappointment, which is why the reputation of the industry weakens. And the third reason, which lies on the side of the recruiters’ responsibility, is that they have rarely demonstrated business acumen and strategic thinking in its true definition to build greater value.
I will not delve into the definitions of strategic thinking and business acumen, because even with that knowledge, it doesn’t mean that it is everyone’s strength or that their talent lies in that area. Nor in the semantic nuances between talent acquisition, recruiters, and headhunters, assuming the readership already has some prior knowledge. When it becomes so strategic then?
When you have an outsourcing business based on saving highly skilled personnel in low-cost centers, and that is the essence of the strategy and business
When a strategy needs to be made complementary to the business
When the market is saturated
When it concerns specific niches, technologies
When it comes to mass recruitment in fast-growing businesses, highly ambitious startups like unicorns
When it comes to expansion into other markets
When it involves emerging industries and technologies in the process of adoption
When the business faces a shortage of workforce due to the natural decline of certain profiles and generations from the labor market
When a business must demonstrate that it can do things faster, better, smarter, and stronger than others, while having limited resources and budget
The reasons why these problems remain unresolved do not lie solely in strategic thinking, which, when there are no specialists to bring in people, is often handled not even by the Head of HR, as their skills and knowledge, as well as this holistic view of the market, may be questionable. Instead, it lies with the highest authority in the company, which is the CEO. The second reason lies in the lack of relevant available data to answer these questions. Recruiter Insider states, based on its own research, that 44% of recruiters are unable to find relevant data for the process.
How up to now organizations were resolving recruiting difficulties and challenges was by thinking that they need more agencies, more help, more tools, more marketing while in reality all of them fish in the same pond and have the same resources at disposal for problem resolution.
How about having a hiring software with focus on direct result and delivering data-driven strategies for filling the position? More precisely, how about doing analytics and data analysis before the process, prepare the winning offer, adjusting the approach if needed, predict and mitigate risks where headhunting and job add publishing will be the way and tool how to close the position but not a strategy itself?
Then you would want to explore Strategic Recruiter. One software – countless solutions! Recruiting 3.0, the future of talent acquisition!
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